Wednesday, 27 September 2017

HelpHound - article index

Here is an index, with brief explanations, of some of the key articles we have published in the last five years...

First - 'must reads' for everyone in management... 

  • A Guide to review management in 2017 - all the options facing a business today
  • The Fear Factor - why so many businesses hesitate before engaging with reviews, and why there's no need to
  • Why not just do it yourself? - and what you will be missing out on if you do
  • The Future of reviews - see how we think the reviews landscape will change over the next few years
  • The Competition & Markets Authority Rules - most businesses and reviews sites are currently breaking them - and why there's no need to
  • Resolution™ - protecting business and consumer alike from inaccurate and/or misleading reviews. Fear is the single thing that prevents most businesses engaging with reviews; Resolution™ means that good businesses can relax in the knowledge that inviting reviews will not put their hard earned reputations at risk
  • How about the independent reviews sites? These numbers finally lay to rest the Google (and your own website) v. the independent sites argument 
  • Already engaging with reviews? - a checklist of 'wrong ways' to avoid and 'giveaways' that enable the regulators spot wrongdoing (and a business's competitors to make hay)
  • The 5 questions most asked about HelpHound - starting with 'How can we be sure we won't be risking our business's reputation?' and including 'What will it cost?' and 'Are there any guarantees [of success]?'

 Next - the 'salesy stuff'...


 Industry/profession related articles...


Under the bonnet - for those who like to understand what 'makes the car go'...


In summary...

As you can see, there is more to professional review management than might at first meet the eye. We suggest you speak to us so we can put it into the context of your business and your current experience with reviews.

Please feel free to comment on this article - link below - and subscribe - centre right - so you can be sure to receive every article as it is published. If you would like more information just email fiona.christie@helphound.com.

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