First, there are two key places most of you show your membership - on your module:
And in the header of your reviews:
So what important messages does this transmit to your customers? Here are the basics:
- That you invite comments from all your customers
- That any customer can write a review at any time
- That you display all those reviews for everyone to see
- The key message you are transmitting is that you are sufficiently confident about the way your business conducts itself to expose it to ongoing and constant scrutiny
How reassuring is the content of those reviews when it addresses the the very issues of most concern to them?
How reassuring for them to find that your business has no way of suppressing negative comments and is therefore being entirely open and honest in its dealings with both existing and potential customers?
How much would you like to do business with a HelpHound client?