- the business themselves
- outside agencies employed by the business
- disgruntled (ex-)members of staff
But what should you be saying to prospective customers who query the validity of your reviews? How about...
- You can believe our reviews on our own website because they are independently validated by HelpHound
- You can believe our reviews on Google because most - if not all - of them have been posted there by customers who have at first posted a review to our website - and are therefore verified customers of ours
- Do you invite all your customers to write reviews (to your website and to Google)?
- "They look great on their own website, but just try writing a negative review there."
- "They look great on Google, but they only invite their happy clients to write reviews there."
- verifies - as far as is humanly possible - that the review is written by a genuine customer
- enables anyone to write a review on the company's own website
- automatically invites everyone who has a review published on one of our clients' website to copy that review to Google
You might be forgiven for thinking that the most important aspect of HelpHound is the ability to show great reviews like this on your website and on Google...
...but without the wording next to our logo all credibility is lost
It is that 'anyone' and everyone' that gives all your reviews credibility - on your own site and on Google. Anything less and credibility is gone.
To get the full picture, this article should be read in conjunction with 'Winning' - and pay special attention to the numbers under the paragraph headed 'Our Advice'.