And one looking like this:
Which - all other things being equal - gets the call?"
Given that it only takes minutes a week and pounds a month - there should be no barriers at all.
Right - so now we know we need reviews on Google - back to the central question posed by this article: why not invite our customers to go there and post them direct?
Two - very important - reasons:
verification = credibility = enquiries = business
First: great reviews on Google drive people to your website, but great independently verified reviews on your website drive enquiries and business. Some people doubt this at first, but not when their customer tells them - and, let's face it, just how much extra business do you need to do to cover the cost and effort?
Our clients can stand four-square behind their reviews and ratings - on their own sites and on Google - because we promise to publish every genuine review their client asks us to and we invite all of them to copy their review to Google - no filtering, no cherry-picking. That's credibility!
So: adopt Dialogue and look like Greene & Co!