One major plank of Dialogue™ is the fact that it is an 'open' system. It was designed that way for very good reasons.
For the consumer:
- They - if they are already a customer - need to know that they can write a review at any stage in their relationship with the business
- They - if they are a potential customer looking for reassurance - need to know that any and every customer of the business can write a review whenever they want
- It needs to know that it has a feedback channel that is open 24/7
- That is trusted by their customers
- The business is able to choose the time that the invitation to review is sent
- The business is able to choose to whom the invitation is sent
- Why can I only write a review at your invitation?
- Do you hand-pick those customers who you invite to write a review?
And imagine you are a business competing with another that employs a closed review system - with the best will in the world are you going to resist the temptation to raise these two issues with your potential customer? Possibly not!
We understand the immediate superficial attractions of these sites, and we can hear them saying "we have an invitation only - closed - system, because it makes it easy to verify the reviewer." But none of the reasons they give outweigh the total lack of credibility.
As the MD of one web design company said to us recently: "I'd recommend them to my clients, but how can I when their system makes it so obvious that the system is specifically designed to generate [only] 5* reviews?"
that 'Write a review' button is a major plank in your - and our - credibility
- enables anyone to write a review at any time
- The reviews we are displaying on our website are written by any and every client who takes the trouble
- They - and you, when you become a client - will always be able to say what you want, when you want