There are many things that separate recruitment from estate agency - but we are betting we can add one more to your list: reviews.
Have a look at this random selection of recruitment specialists...
None have yet found a solution that has given them the confidence to proactively engage with reviews - many have no reviews at all, some have a handful - and often those are damagingly negative in both score and content
And now for some estate agencies...
What is the difference?
One thing, and one thing only: estate agencies have tuned in to the power of reviews. So, we ask ourselves; why have estate agents stolen such a pronounced march on recruitment? For two main reasons...
- historically, an unhappy tenant had the motivation to write a negative review to Google (often as not, complaining about non-return of deposits). Once that had happened the agency had its own motivation to get its happy clients to post reviews.
- competition: once one agency learned what a powerful influence reviews were - for good, for driving new business - the word soon spread
There is absolutely on reason why a business in the world of recruitment, currently looking like this in search:
Should not be looking as good as this:
Great reviews, and so many as to be convincing; a great score and great 'rich snippets' (the three quotes Google displays in search)
And this (on the business's own site):
Reviews like this, hosted on the business's own site, are proven to drive both enquiries and business
Come on in - and get the benefits of professional review management flowing.