Monday, 15 January 2018

Google introduce product reviews - free

Just as businesses are waking up to the fact that Google reviews are what they need, Google go and introduce their own product reviews - for free. In online retail and paying for an independent reviews system? Then you need to read on...



The full Google article is here.

And it looks like this...



And this...



And this...



And that's all there is to it. 




It's early days for Google product reviews in the UK - but you can be sure you will be seeing more of them by the day.

Implications for businesses

Great news for online retailers - not only is the service free, but it is guaranteed to be more visible than the independent reviews sites. Here is Snugg on two of those (note we have had to include the word 'reviews' in search to bring them to the top)...




 ...so you can see why Snugg have opted to adopt Google Customer Reviews.

Implications for HelpHound and our clients

All good - our core marketplace is service businesses, not products; especially high-value service businesses - financial services, legal, estate agency, medical and so on - where the transaction is often so much more complex - think house purchase/sale - and where our Resolution™ service is valued by all stakeholders in the transaction. An inaccurate or potentially misleading product review is seldom that damaging for either party, but a single error-strewn review of a service business has the potential to do severe damage, with the service business losing countless new customers and the consumer being put off using a service that might just have been the perfect one for their needs.

 

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