Wednesday, 10 January 2018

2018 - a New Presentation for a New Year

The presentation that follows contains all the key elements of what we will achieve for your business. There is more - from designing the right implementation for you and your website to staff and management training, both initial and ongoing, but we will cover all of this when we meet. We hope that what follows will impress you enough to do just that - contact us and arrange that initial meeting.

Now read on...

The reviews solution you choose for your business must, above all else, be compliant with the Competition and Markets Authority's regulations (and you would be surprised just how many are not). For more read this.

If the solution you choose does not result in your business looking great in search - on Google - then all the benefits of great review management: a great Google score, looking great against the competition - and all with maximum credibility, will be lost.

There is one other crucially important reason for hosting reviews on your own site first, and only then getting as many as possible of them across to Google, and that is Resolution™ - HelpHound's moderation mechanism, which minimises the chances of factually inaccurate or potentially misleading reviews being published, on your own site, on Google or anywhere else.

At HelpHound we are acutely aware that credibility is all; if consumers are to be able to trust your reviews they must know that your reviews are a) genuine and b) unfiltered. Our Resolution™ process allows businesses to interact with the reviewer if we, or the business, suspect that the review contains potentially misleading or factually inaccurate statements, but the reviewer always retains the right to have their review published (as the business always retains the right to respond to that review).

Independent review sites dominated the market until Google entered the reviews arena. Now Google is, as in so many other spheres, supremely dominant - just pick up your mobile  phone - over 70% of searches happen there nowadays - and see whose reviews are shown for any given search. Google's - every time. And one of the unintended consequences of using an independent site if your are a business? Leaving the door open for your less-than-happy customers to write their review to Google.

At the end of the day there is little point in going to all this effort if it does not result in a measurably positive impact in pure business terms. Until September of 2017 both HelpHound and our client businesses were reliant on anecdotal feedback from staff and customers to prove that HelpHound was achieving this - and there was plenty of that - but now Google reports to your business on a monthly basis, with hard figures for both visits to your website and calls you will have concrete proof within months of joining.

So: We hope that is enough to whet your appetite, and for you to invite HelpHound to show you more of how we can have a positive impact on your business in 2018. Just speak to Fiona Christie or Karen Hutchings and they will be happy to answer any questions you have and to arrange for a full presentation for your business.

Further reading:

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