Friday, 10 February 2017

Estate Agents: Don't incentivise customers to write reviews

Apart from being against Google T&Cs:


You run the risk of:


This incentive backfired in more ways than the agent (not a client of ours) could possibly have envisaged

But mostly because it should be unnecessary.

Just follow these guidelines:  



Our clients got to look as good as they do on their own websites and on Google - by a simple combination of following these Guidlines and working hard - there's no shortcut.


Related post:
  • Selection is against the law: read about the Competition and Markets Authority rules here


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