Read the full EYE article here
That all the time you insist on using a mechanism that is 'invitation only' your reviews are going to lack credibility.
In this case: of course the reviews on Facebook are going to carry (some) more weight - Facebook is an open platform, whereas we have yet to see an agent embedding a link to a site like Trustpilot on their own site (and very few clients are going to find it of their own accord).
For your reviews be credible:
You must give up control over:
- Who is allowed - invited - to write a review
- When they are allowed to write a review
- Whether their review is published on your website or not
- Anyone can go to our client's module and write a review, at any time, day or night, weekends, when they first become a client or months or even years later
Here's a standard HelpHound module. The second link - 'write a review' is critical to the credibility of your reviews - and it tells your prospective client that you welcome (and publish) reviews from anyone at any time
Which means our clients can tell their prospective clients:
- That anyone can write a review
- Whenever they choose
- And it will be published
Those of you who are new to HelpHound will be asking - quite rightly - what about misleading, inaccurate or fraudulent reviews? They are managed through Resolution (click and read) so that concern evaporates.