Mobile search - hotel in [location]:
Marriot must be pleased they are coming out on top - for the moment - but where will they be when Google begin to rank hotels by score?
Any score below 4.0 is going to deflect business. To be sure of actively attracting custom businesses should be aiming for a score of 4.5 or better
Mobile search - estate agent in [location]:
Are Greene & Co relaxed about their presence in mobile search? You bet they are!
Do any of these agents realise how unimpressive they look to any potential client searching on mobile?
Mobile search - financial adviser in [location]:
We're sure Holder & Combes are getting more inbound enquiries than John Lamb and Burlington Associates
We have a suspicion that none of these businesses realise just how unimpressive they appear in mobile search; after all if they did, surely their marketing people would take action?
Infinite scroll: in most mobile searches Google is now providing infinite scroll. This allows any user to keep on scrolling (using a vertical swipe) until they find a business that suits their requirements.
And what are those requirements? That the business in question is well regarded by its customers!