Friday, 23 November 2018

When are consumers going to rumble reviews sites?

It cannot be long now. Here is Spark Energy on Trustpilot ('Great')...






...and here it is on Google...




Today the spark went out - Spark Energy went bust. Which reviews will you - and your potential customers - be trusting from now on?


Further reading...

  • 'Deflection' is what happens when dissatisfied customers write to Google rather than the business's reviews site of choice - you can see it's happened here.
  • 'Fear' - the reason so many businesses opt for a reviews site is a well-founded fear that should they invite their customers to post reviews direct to Google their image there will be dominated by the 'unhappy minority'. That's why review management - HelpHound - exists, to ensure that the absolute minimum of unfounded, unfair, inaccurate and misleading reviews are posted.

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