And whose reviews do you suppose? Google's of course! And by the way, your business - unlike the one in the image Google have used above - had better score north of 4.5 if it seriously wants to attract business
Think of the implications:
- for potential customers - no fumbling in search, just point and press
- for those attending meetings or pitches - just aim at the office and by the time the lift doors open you'll know what the business's customers think of it
"Users will be able to photograph... shops and restaurants* to find reviews" - yes, reviews, not Instagram or Twitter feeds or Facebook pages. If that is not sending businesses a very strong message to engage with reviews nothing is.
*Be sure they won't stop at shops and restaurants, any business listed on Google is bound to be included.
Google have not announced a launch date - so watch this space. For more read this article on TechCrunch or you can watch the official Google IO7 keynote video on Youtube (we've already watched it for you).