So here we go - without pulling any punches:
- If you just send emails you will get some response, but it won't be earth-shattering
- If you follow-up the emails with a phone call, response will increase massively
- If you target your staff to produce a specific number of reviews a month, you will do even better
- If you incentivise your staff to ask for (and get) reviews, you will do even better still
Do YOU want to look like this? Then do 2, 3 and 4!