Google reviews - a small change that may mean more

New today: Google have begun prompting reviews. Taking a leaf out of TripAdvisor's book, now when you review a coffee bar you will be asked to review businesses from your search history.

So your customers may only be writing a review of a coffee bar, but they will be prompted to write another, maybe even of you.

This is bound to provide a kicker for Google reviews, by how much we don't yet know (but we will let you know as soon as we do).