From this (Monday 14 July)...
|In natural listings|
|Interesting to note that Google is now the only referencing being offered 'above the fold' - click to enlarge|
Up until recently Shepherds' secondary invitation in Dialogue had been asking their clients to post their reviews to a small 'open' estate-agency-specific site.
On our advice* Shepherds decided to re-focus those efforts towards Google, and to kick-start that process we emailed an initial batch of clients who had already posted a review through Dialogue.
*Our advice was based on a combination of factors: feedback from our client saying that the influence of the site in question was on the wane (partly as a result of its results ranking ever-lower in Google search) and our conviction that Google will be the dominant player in business referencing for the foreseeable future.