Regular readers will know that we have consistently recommended that businesses use Google as their destination of choice for customer reviews.
After all, if the businesses have reviews there they will...
- be seen by everyone
- have greater credibility
- be visible there for the foreseeable future
Whilst we would be the first to accept that all of the above statements are open to interpretation we would urge businesses to ask themselves this one simple question...
"If we adopt this review solution will it enable us to deflect honestly held negative opinions of our business?"
And if the answer to that question is 'Yes' then we would respectfully suggest that the solution in question is non-compliant with the intent if not the letter of the regulations - the law.
This is not to say that no moderation whatsoever should be employed. One of the core aspects of our service to our clients here at HelpHound is moderation. But there is a key - and compliant - difference...
- with HelpHound, the reviewer always retains the right to have their review posted