Tuesday, 17 August 2010

The Power of Reviews 2

If you sell TVs or consumer packaged goods (CPGs), you’d better keep an eye on what customers are saying about you on product review Websites: According to a study of nearly 1,500 consumers by Epsilon, those sites are the most influential source of buying information for shoppers.
Product review sites were almost the most influential source for shoppers looking to book a hotel or sign up with some sort of communication service, according to the survey. People shopping for phones, computers, and credit cards, however, relied more on family and friends, while those in the market for auto insurance said that brand Websites were most influential.
Read full article on Direct Magazine

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