But are they? Suppose we check on Google. First a search on the business itself:
Here are two out of three of their Google rich snippets:
A look at the reviews Google judge to be the 'most relevant'
How about a search on 'estate agents hull':
When - and if - a potential client makes it past these Google searches (bear in mind that they are bound to do at last one of them, if only to find the business's phone number) they will see this:
And our take on that? Read this article from exactly a year ago.