But there's one major benefit that some have been missing - until now.
In every meeting with a client since the weekend before last, when the Times criticised Purple Bricks, Foxtons and Trustpilot - if you haven't seen it, it's here - we have invariably been thanked.
Why 'thanked'? We asked the same question, and the answer we have been receiving has been pretty universally similar, and in every case it went something like this...
"We appointed HelpHound for its positive benefits - the potential it had to drive more traffic through our website and Google, for the SEO kicker and for the stars and scores in competitive search, we viewed 'compliance' as a useful addition rather than a core benefit. Not any more; thank goodness, for all the right reasons, we are with HelpHound."
So - to answer the question posed in the title of this article: why now? Because, if your business is inviting reviews to anywhere, but mostly of course to Google, it is almost certainly in breach of the CMA regulations.
We are going to keep this article short, much shorter than most. We will, as we often do, add links to other relevant articles. But if you have even the slightest doubt as to which side of the law your business currently stands on in relation to reviews, we urge you to contact us - now! Our compliance audit will cost you nothing.
- the Purple Bricks/ Foxtons/Trustpilot article
- the CMA's regulations - and a paragraph by paragraph explanation of them
- an article from 2017 warning of the unintended consequences of adopting a reviews site
- Three reasons to join (including - surprise! - compliance)
- Proof - a sample case history