Here we are going to take as dispassionate look at reviews websites as we can. This article forms the third part of our recent series of pieces aimed at driving reform of the reviews market in the UK - links to the other two articles can be found at the end of this piece.
Next: ratings – not reviews – we would question their worth.
The remainder are all one star reviews, mostly conveying the same sentiments...
So we click through, to find this…
And on Reviews.io?
The only body with the power to resolve the confusion detailed above is the Competitions & Markets Authority - the UK government body directly responsible for reviews.
Some of you will have read our recent open letter to them, if you have not, it is here.
The future of reviews - could it be bleak?
Without such intervention we would suggest - and have suggested in this article - that reviews as a whole are in danger of losing all credibility, which would be a huge loss for consumers, as genuine credible reviews are a massive force for good.