Monday, 17 December 2018

'Yelp! is over' - really?




Well, it was on Jezebel yesterday. Not blowing our own trumpet, but lots of businesses rely on HelpHound to keep up-to-date with what's happening in the world of reviews, so here's what we said in 2016...



...and here's the full text of that article. To save you reading it, it made these important points...

  1. Independent reviews sites are over - Google has replaced them (with Facebook second).
  2. Compliance is key - no matter how great your review management strategy makes you look, if it does not comply with the CMA regulations your are putting your business at risk
  3. Moderation is essential - otherwise people will post factually inaccurate reviews that will mislead potential customers and harm your business

...and more to the point, those businesses that acted on it now look brilliant in search, where it matters most, and without breaking the law.

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