Tuesday, 18 December 2018

Independent estate agents - a great case-history

You've seen what HelpHound has done for the likes of Winkworth and Greene & Co, but how about a single branch independent? Well David Simpson, MD of Shepherds in Hertford, posted this on Linkedin yesterday...



...which just shows that you don't need massive muscle to make the most of reviews.

Over the time that Shepherds have been members they have seen many so-called reviews solutions come and go - from allAgents to Rateragent to Feefo to Trustpilot - the first plods on, the second evaporated some time ago, the third appears to have retreated back to online retail and the fourth has not been shown up in a great light by one of its most high-profile estate agency clients. Meanwhile HelpHound has helped Shepherds build up a virtually unrivalled position in its local search marketplace, by helping them focus on getting reviews to where they really matter: to their own website and to Google.

Here they are in the two most popular searches, first 'estate agent Hertford'...






...and next 'estate agents Hertford...



...in map search...



...passing the Google filter - you bet! And in their Google knowledge panel...




...helping to power some great SEO.

And on their website...




Oh! And not to forget, unlike many of their competitors (who are cherry-picking customers to write reviews) they are compliant with the CMA regulations - because anyone can write a review, at any time, just by clicking this button...



We cannot take all the credit - David and his team provide a first-class service (that is evident from reading their customers' reviews - a handful might be misleading, but 500+?) - but it does show just how important it is to choose the right reviews solution in the first place.

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