In this this week's article the following caught our eye...
...because so many businesses are yet to 'test' review management.
Testing review management
Here are the considerations most businesses have when looking to test any new marketing tool...
- Results: should be measurable
- Cost: should be defined
- Disruption: should be kept to a minimum
These split into two categories: financial and visible
Up until this year financial results were only measurable anecdotally; that was fine, but it did rely on businesses having effective staff feedback mechanisms in place. This all changed when Google introduced their Google My Business monthly report - showing the impact of adopting review management in hard numbers: the rise in website visits and calls to the business.
We would expect clients to be seeing results like these within months of joining
'Visible' results consist of 'before and after' like this ('before'):
To this (now)...
Until recently adopting professional review management involved businesses in two types of expenditure:
- HelpHound: our initial design and implementation fee and our ongoing monthly fee
- The business's own website: implementation by the business's web designers
Similarly, any disruption in terms of both design and implementation onto the business's own website is deferred until the business is certain of the long-term benefits.
Now you can see how easy it is to apply Google's exhortation to 'strategic experimentation' to your own marketing - welcome to HelpHound and professional review management for your business in 2018.