Thursday 10 April 2014

Estate agents - let's put some numbers to the potential of Dialogue

According to the RICS (as reported in today's Times) the average number of sales per agent rose to 22.7 in the first quarter of 2014.

Taking the UK average property price (£254,000*) that's monthly commissions of...
  • £48,048 @ 2.5%
  • £38,438 @ 2%
  • £34,290 @ 1.5%
*And, of course, as we all know you can just about double that in London and the Home Counties, even on average house prices.

And it doesn't look like it's about to stop any time soon

So a typical branch fee for Dialogue at £150 - how many more sales would need to be completed? Well, it's less than one; so lets see what just one more sale will now bring in, net of our fee...
  • £6,200 @ 2.5%
  • £4,930 @ 2%
  • £3,660 @ 1.5% 
Remember - Dialogue cannot free up more stock, but it does help those committed to selling choose you.

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