What is TripConnect?
Effectively a CPC version of TripAdvisor where anyone (including the hotel) can bid for a booking link. Here's a good description on Tnooz.
What are the advantages?
TripConnect effectively puts the hotel itself on a par with the OTAs.
But at a cost. Here's a comment from a B and B owner:
Each hotel or group will be able to crunch their own numbers and determine ROI, but two aspects are clear:
- Your reviews and ranking are now of even more paramount importance. Guests will refer to these before booking. Here's a great post by Greg Bodenlos at Revinate - we agree with every word.
- Most Preferred Partners are not recommending their clients subscribe to Review Express; that makes sense as there is no way of making sure it doesn't generate unwarranted negative reviews.