Tuesday, 2 April 2013

Hotels - Predict your ranking on TripAdvisor

Thanks to a lot of work by our researchers we can now predict, with a fair degree of accuracy, our clients' (and their competitors') rankings on TripAdvisor in a year's time.

How? It's quite simple really - we take the constituent mathematical elements of the votes cast by your guests in the past and apply our experience with our client hotels to come up with an estimated ranking for you in 12 months from now. 

An example:

Your TripAdvisor rank (if you're in London - it applies worldwide) is somewhere between 1 and 1079. We know how many 'poor'/'terrible' votes you have received in the past, so we then apply our success at reducing those for our existing clients to your current ranking; this gives us a realistic 'target' for your ranking in 12 months time.

It's not 100% accurate, because your competitors may be taking action as well (especially if they're clients of ours!) and service standards do change over time, but it is a very good guide. One thing we know for sure, it will be an improvement* - but it's even more useful for us both if we have a specific target to aim for.

Find out where your hotel will rank after a year with Dialogue™...

Just contact us and we'll do the sums and let you know the answer.

*Take the example of a recent (large central London) client: Over the 10 months prior to implementing Dialogue, they received 74 ‘poor' or 'terrible’ reviews and 186 ‘excellent' or 'very good’ reviews. 40% of their reviews were negatives.

In the 3 months since implementation they have received 6
‘poor' or 'terrible’ reviews and 51 ‘excellent' or 'very good’ reviews, a massive improvement - a drop in negatives of nearly 75%, reflecting how many fewer negatives are now being posted on TripAdvisor (with negatives coming instead through Dialogue for the hotel to manage in Resolution™).

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