First - what have we learned from our hotel clients?
- That almost every potential guest (however they may book or are booked) checks the hotel's own website. This is reinforced by clients' own website analytics and data from across the web, we know of one hotel whose website receives over 30,000 visits a month - 30,000 potential guests. Why is this important? Because it gives hotels the opportunity to convince a guest to book, there and then. But only if the potential guest is given all the information they require, and this includes credible reviews
- If the potential guest is not given this information they will certainly look elsewhere (TripAdvisor are on record as stating that the average potential guest checks seven, yes seven, websites before booking). And 'elsewhere' will certainly include the OTAs
- Once a potential guest leaves a hotel's website to check reviews they are unlikely to return - they will almost certainly end up booking elsewhere (return rates appear to be less than 5%)
- Satisfy your potential guests' requirement to see credible and verified reviews
- Increase direct booking - saving you OTA commissions
- Increase, over time, your rankings and scores on TripAdvisor and the OTAs
- Enable you to drive up RevPar
|Would you be happy to book? (and note the 'helpful' votes from other potential guests)|
At the end of the day, the hotels that succeed online succeed financially, it's very nearly as simple as that, and proactively managing reviews is a massive part of succeeding online.
All hotels adopt one the following strategies...
- Leave it to TripAdvisor, Booking.com and the other OTAs
- Do it themselves
- Get a proven system to do it for them
Get Dialogue working for you now. At the moment new clients are not being asked to sign a contract for the first six months - so the financial risk is minimal. Just contact us or call your business member advisor and get Dialogue working - and start to see the results for yourself.