Sunday, 30 December 2012

The strongest message your website can deliver


Here's an interesting article on Entrepreneur.com. Of the '10 Things Customers Want on a Website', many are obvious: At number 2 - 'A clear sense of what your company offers' and even more so at 3 - 'Contact information, including a phone number and physical location'.

But it's numbers 4 and 8 that interest us the most - partly because so few businesses are yet incorporating them...



And...



Entrepreneur went on to reference an article in the Harvard Business Review entitled 'To Keep your Customers Keep it Simple'...

"The single biggest driver of stickiness, by far, was “decision simplicity”—the ease with which consumers can gather trustworthy information about a product."

and...

"User reviews and ratings are front and center there [a successful case history], and a navigation tool lets consumers quickly find reviews that are relevant to their intended use."

Look at a client of ours who has recently redesigned their homepage from a potential client's perspective. They've included... 
  • 'View what our customers say' in the main header 
  • Dynamic Display in the heart of their home page
  • Dialogue - for potential clients to view credible and verified testimonials


We think the message it sends out to potential clients is clear: If you're considering an estate agent in Hertford our clients think we're great at what we do - contact us!

(and, by the way, it's great for SEO as well!)

Perhaps there's an idea for a New Year's Resolution here!

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