Firstly, let us be clear: showing testimonials on your website is a great first step, but there is a 'but', and that 'but' is all about verification and credibility. In order to be credible in the eyes of today's sophisticated consumer, testimonials must incorporate...
- The customer's full name - 'Mrs J of Chelsea' won't cut it
- The company's name - if it's a corporate testimonial
Where does Dialogue™ add value?
In the eyes of the consumer - first: the line 'we invite all our clients...without any selection or editing' is crucial. It's the main creator of credibility.
Next: independent verification; thanks, in part, to the Sunday Times (and much other media coverage - the ASA ruling that TripAdvisor couldn't call their reviews 'trusted' is a high profile example) consumers have been made aware that testimonials and reviews can be manipulated by businesses.
For the business:
Because of Dialogue's 'promise to publish' the response rate (to the invitation to write a review) is over ten times higher than that for conventional in-house CRM. Put simply, Dialogue gets reviews.
Dialogue also takes a great deal of the effort (effort = time = expense) out of getting reviews. Clients respond to the invitation in significant numbers - bringing great reviews (as well as issues to be resolved in Resolution™) effectively and efficiently.
And ultimately - credible and verified reviews drive enquiries from your website and conversions at point-of-sale.