Thursday 23 May 2019

HelpHound - index of essential reading

This index is primarily intended for those new to the world of reviews and review management, but it is just as useful for our clients to act as a resource for refreshing knowledge. It will be updated as and when we publish a fresh article that meets our criteria for inclusion...
  1. Essential reading - legal and compliance, for instance 
  2. Case histories - we all learn from each other's experiences
  3. Success stories - like case histories, but all about how to maximise financial returns
Note for those thinking they have reviews and review management 'under control': please read the first article under each heading; we have yet to meet a business where we could not add value to their existing review management processes.

Legal and compliance

Nearly every business we meet - certainly those that are already proactively inviting reviews - is in breach of one or more of the UK government relating to reviews. It doesn't matter how great you look, if you got there by breaching CMA regulations you will need to take action.

Case histories

There is something for everyone to learn from each of these experiences.

  • Deflection explained: since Google entered - and began to dominate - the reviews sphere there has been an unintended side-effect for businesses committing to sites such as Trustpilot or Feefo: looking demonstrably worse on Google, something we christened 'deflection' because negative reviews are being 'deflected' to Google.
  • We published 'No better proof' quoting five clients over two years ago now; all five are still clients and all five look even better in competitive searches now than they did back in March 2017.

Success stories 

By far and away the best way to learn: from the hard-won experience of others. If, once you have read one or more of these, you feel you would benefit from speaking to the client concerned, just speak to us and we will arrange it.

  • Not long to wait: nearly twenty percent more calls and nearly thirty percent more visits to this clients website the month after full implementation.

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