What follows gives you some benchmarks to aim for and some advice as to how to achieve the position every business wants: a dominant position in local search.
The statistic referred to above comes from this BrightLocal survey...
So, in an ideal world, your business will have...
- Recent reviews
- A Google score of at least 4.5 (preferably as close to 5.0 as possible)
- At least 200 reviews on your own website, partly to feed Google, partly for potential customers that bypass your Google reviews...
showing in all your Google searches...
including the all-important local search...
- responses to all reviews on Google
Here are some more key survey findings, usefully aggregated by Gatherup...
All of which reinforces what we have been saying for many years now:
- your potential customers want to see reviews and will trust them
- they want to see them on your own website and on Google
- they actively welcome being invited to write a review
- the independent sites (e.g. TrustPilot/Feefo) - aside from Yelp, which no longer operates in the UK - are no longer relevant
Contacting customers for reviews
We strongly recommend you continue with your current procedure...
- Send the email requesting the review to your own site - this has a direct link to your HelpHound module
- Follow up with a phone call - preferably within ten minutes. Response rates to the email alone are generally less than 2 percent, response rates with a follow-up call have been known to exceed 50 percent
- Our system will then automatically invite those that write an email to your own site to copy it to Google - you will receive a copy of that email. We recommend that you leave a twenty-four-hour gap between that email and your second follow-up call
There are two advantages of doing this under the current circumstances: you will find many more of your customers with time on their hands, whether at their place of work of working from home, and they will - mostly - be entirely sympathetic to your request as they will almost certainly be in a similar situation.
If you would like any help or have any questions at all we are, as ever, here to support you.
Important note for any business not a client of HelpHound
Please bear in mind that simply inviting selected customers to write a review to Google is illegal under UK law. For an explanation of how the law applies to your business and its engagement with reviews please read this.