It is now even more important to a) have more than 5 Google reviews and b) score more than 4.0 - try this search for yourself with the filter applied and see how Savills St Johns Wood disappears (even though they are advertising)
Here's the same search with the filter applied (you can see it on the left just under the blue search box). Of course the logical solution for Google and consumers - if not for all businesses - is to automate the 4 star filter for all searches, allowing users to opt out rather than in. We await this development!
Don't be caught napping. As soon as consumers spot it, they will set it at 4 stars - why would they chose any other?
If any of your branches have less than five reviews or score less than 4.0 you are:
- going to be filtered out of search altogether
- not a client of ours!
Oh - and our next prediction? That Google will rank businesses in order of their scores. It's obvious when you think about it - what do consumers want from Google in any given local search? The best business, not just a random list. Watch this space!
An important PS:
To see an article written expressly for businesses that have no - or less than 5 - Google reviews, click here.