This estate agency is a single office, part of a large national group: they know the number of visits to their own website (it runs into multiple hundreds of individual visits a month - and they're demonstrably not all other agents or idle browsers: these days that kind get all the information they need from a portal):
|This information - and the number of views - is on every business's G+ page|
But they were more surprised by just how many people were seeing the information Google was harvesting from their G+ page and showing in any relevant searches ('estate agent in [location]' etc.) and then looking at their own webpages:
This played a big part in their decision to adopt Dialogue™. It was crucial to them that they presented the best possible impression on both their own site and on Google.