Well, we know Yelp have made a big investment here, but there have been few outward signs. Until now...
Eliza D is a real-life Yelper - Eliza Dropkin, living in San Francisco, working for Move Loot, who spent a year studying at SOAS in London and has written over 100 reviews of everything from the London Eye to a Chinese deli in Soho, all from October to December 2012.
We have no reports of any Yelp salespeople pitching client businesses - yet. But we know what you can expect; the Yelp pitch is simple:
- An advertisement - sponsored listing - at the top of search results
- Sponsored advertising on your competitors' listings
You may expect an email something like this...
...and there's a report of their sales pitch and pricing here. Entry level appears to be around £200 a month. For those who would like to delve even deeper there's a purported voice recording of a (US) Yelp sales pitch here and their Glassdoor listing here.
If experience in the US is anything to go by they will target businesses with reviews as a first priority. If you are approached we would suggest that you contact us before making any commitments.