What do you suppose Booking.com users think when they see this? We did a straw poll around the office and the answers ranged from:
- Top hotel and
- Great hotel
- Award winning hotel (which was worryingly closer to the mark). This is what happens if you mouse over the 'award':
Now we don't know exactly what's behind this, but it looks suspiciously like Booking.com are now giving awards to hotels for earning them money. Fair enough Booking.com, but please make this clear to your users.