There are many reasons you should be hosting reviews on your own website...
- To attract new customers
- To reassure and retain existing customers
- To get great feedback
- To enable you to manage customer issues in private
- Because you know that if you don't they will look elsewhere for them
But there's one that is often overlooked...
- Reviews add colour - there's no-one better placed to give your prospective customers a really true impression of your business than your existing customers, and they are in a unique position to perform that service. In their own words, in ways that would stretch credibility if you were to say it for yourself - and it's that colour that gives consumers the confidence to buy
Let's look at some examples...
A customer says "The best in the area..." Can you say that?
A customer says "Their staff go the extra mile" Can you say that?
A customer says "Their service beats their competitors" Can you say that?
A customer says "They saved my marriage" Can you say that?!!
Add COLOUR - get Dialogue now!