Your Brand in their Hands

Was reading Simon Mainwaring's blog on his 'Top Ten Digital Trends for 2010" and found number ten of particular interest as it shows the importance of keeping a careful watch on what your customers are saying about you on line and responding to both positive and negative comments:

10. YOUR BRAND IN THEIR HANDS
Combine the trends of social media, real time search, location sharing services and augmented reality, and it’s easy to see how digital marketing is increasingly being exercised in partnership with consumers. With data, tools and networks being accessible everywhere, consumers can interact with each other in ways of their choosing that can make or break a brand. As such the most effective digital marketing with invite contribution and celebrate participation by consumers.