As if you needed any more reasons to incorporate a review management strategy into your marketing:
So, unless your Google search (on mobile) looks like this:
And your website has been optimised (on mobile) to look like this:
...you need to speak to Fiona Christie on 0207 100-2233 or send her an email at fiona.christie@helphound.com
If you would like to read the full text of this week's 'Think with Google' it's here - of course, if you are a client we're reading it for you!
This is how your search results will display reviews on Google Maps (the Map app of choice for most mobile users):
First the screen shows the map, your location and your review score:
Scroll down and there are the reviews and the 'Rate and review' function:
This is important for the following reasons:
- Everyone who is searching for you on mobile (for whatever reason - location, phone number etc.) will see your score and reviews
- They will automatically be invited to write a review
- Increasingly, searches are being made on mobile (smartphone or tablet) in preference to desktop or even laptop: see the results of Google's own research into real estate consumer behaviour in the USA, published today, here
