Wednesday, 16 September 2026

This common mistake is costing businesses £thousands

This business is listed on Google, and this is what shows up in every single search for it:


Ouch!

So what did it do? It signed up to a lead generation website...



...where it looks beyond brilliant. 10/10 all the way.

So what did it do wrong? It did what so many businesses, large and small, do. It failed to address the core issue.

And that core issue: its presence on Google. Google reviews don't go away. On top of that, Google reviews are invariably returned first in search. And consumers have, over nearly twenty years, come to rely on them.


What should the business have done?

First and foremost, it should have responded to the review. Next: it should have invited all its customers - the ones who have written the 182 reviews to CheckaTrade - to write their reviews to Google. 

Better still, it should have asked all its customers to write a review on its own website, where it could have had them all moderated for factual accuracy by someone like HelpHound (which would then automatically invite them to copy their review to Google).

Like this:




Top left: the 807 reviews and counting that have all been moderated by HelpHound (top right)

And this:


leading to the kind of score and presence in search (legacy first)...



...AI next:



That keeps the customers rolling in. Without paying for a review or lead-generation site. Without paying for Google Ads. 

It is never too late to begin saving money whilst at the same time adopting a strategy that will see your business thrive in the years to come. Welcome to HelpHound.


Further reading:








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