Wednesday 23 October 2013

A challenge for the banks

Banks received a double-whammy in today's Times:


So here's our suggestion:
  1. Adopt Dialogue - and invite your customers to tell you what they think; you will get a far greater (and more representative) response than with your conventional CRM mechanisms
  2. Reward your customers who write a review (any review) by making a donation to the charity of their choice - and we'll match that with a donation from HelpHound
That way you address the twin negative perceptions: that you're 'not changing for the better' and (to quote Mark Carney, Governor of the Bank of England) 'socially useless'.

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