The press this week has focussed on John Lewis's store closure programme. What has, perhaps understandably, been missed by most commentators is the huge success of John Lewis's online offering.
John Lewis Partnership (JLP) online
This now produces over 60 percent of JLP's turnover and an exponentially rising element of their profitability. A quick search online may give us some clues to this success.
104 customer reviews, the overwhelming majority of which score the appliance 5 stars...