Thursday 25 March 2021

John Lewis and the power of reviews

The press this week has focussed on John Lewis's store closure programme. What has, perhaps understandably, been missed by most commentators is the huge success of John Lewis's online offering.

John Lewis Partnership (JLP) online

This now produces over 60 percent of JLP's turnover and an exponentially rising element of their profitability. A quick search online may give us some clues to this success.

104 customer reviews, the overwhelming majority of which score the appliance 5 stars...

And we cannot argue with this comment...

Reviews drive business. It's been proven time and time again. This story is simply the latest in a long line.

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