A great pub with a good kitchen a chain restaurant
Let's look at their online presences. Do we see any marked difference between the branded chains and pubs?
No - if anything a significant number of the diners at the branded restaurant would have preferred another option - if only they had been given the confidence to choose it.
So, we could draw one of two conclusions from this - either that reviews don't matter or that pubs need to work a lot harder than restaurants if they are to put bums on seats at lunchtime. Needless to say, we favour the latter - at least as part of a modern marketing strategy, especially in areas of high flows of tourists and or non-residential diners.
A proactive review management strategy that only involves:
- harvesting email addresses from diners
- inviting reviews to the pub's own website and external sites that have influence - Google, Facebook and TripAdvisor