Monday, 24 March 2014

Dialogue - by numbers [Hotels]

We know you love statistics - so here's a round-up of interesting numbers...

  • 16% - the average rise in TripAdvisor ranking in your first 12 months of membership
  • 4.6 out of 5 - the average score awarded to our clients by their guests
  • 77% - the amount by which you can expect negative comments to TripAdvisor to reduce
  • 12% - the amount by which you can expect positive (4 and 5 star) reviews to TripAdvisor to increase
  • 14% - the amount by which you can expect bounce (potential guests coming to your home page and leaving without exploring your website further) to reduce
  • 2.7 - the number of extra 4 star or 5 star reviews Dialogue will get posted to TripAdvisor per 100 rooms/month
  • 3.6 - the number of guests per 100 rooms/month who will post a negative review (privately) into Dialogue and change their minds about returning when they read your response


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