Get your review management up to speed before embarking on expensive advertising

 We see it more often than we should - and certainly more often than needs be. An advertisement like this...

That costs this...

Followed by this...

When we say 'followed by' what do we mean? We mean that many - most? - people who see an advertisement that catches their eye will immediately resort to Google to find out more. Even if they only need to find the company website or contact details, they will google the business, and then be served the business's Google score and the individual reviews underlying that score.

These days consumers are getting more and more review-savvy and that does not mean 'paying less attention to reviews'. Quite the opposite - surveys from the likes of Harvard Business Review and Forbes amonst many others show the numbers increasing steadily year by year. 

In 2017 eighty-four percent of consumers trusted online reviews as much as a personal recommendation from a friend. Now...

..it's 91 percent in the under thirty-four age group and a staggering 93 percent of all ages admit to 'being influenced by reviews'.

Now, we still meet sophisticated business people who say 'It doesn't matter - a Google score and reviews such as these...

...don't impact our business' and we - along with many respected marketing experts - would normally beg to differ...

But we find it so much easier to say 'Fine, but how much would you be prepared to do to see that score north of 4.5 and hundreds of glowing reviews*?'

Professional review management - it adds up, whichever way you look at it.

*Always assuming the business's current image conveyed by Google is as a result of a few disgruntled and far from representative customers.

HelpHound and the Marketing professions - everyone wins

HelpHound - solving the reviews conundrum for you and your clients - and their customers    
  

 Just a small selection of the hundreds or review sites that businesses and consumers have to contend with. Is it surprising that professional review management has a vital role to play?

HelpHound is not a review site - we are review managers. That means we provide businesses and their advisers with professional review management, that we are your guide through the minefield that is the world of reviews - choosing whichever solution benefits each individual client and their customers, now and for the future.

Reviews - maximising the benefits whilst minimising the disadvantages

The Strand Palace Hotel, one of central London's largest (800 rooms) four star hotels uses HelpHound to host reviews on its own site to encourage direct bookings,helpHound enables the hotel to manage guest issues offline and enhance its rankings and scores across the web

Every business on the planet loves reviews - in theory. It is only when they experience the downsides that they back away - and often disengage altogether.

What can go wrong with reviews? Let's see...

• they can be factually incorrect - or just plain misleading - reviews can be written
• malicious reviews can be posted - by competitors or ex-employees
• human nature and human behaviour on the web - means that an unhappy consumer is an estimated fifteen times more likely to write a review
• a business can engage with a review site, only to find that it's the wrong review site (because it lacks visibility in search, doesn't comply with CMA rules or simply vanishes - Yelp, the biggest reviews site on the planet packed its bags and left the UK last year)

 But when you get it right...

    

Our standard module on a client's website - covering their three branches -and driving enquiries and new business. It could be any kind of business - from accountancy to a zoo - HelpHound adds value for everyone

• reviews drive enquiries
• reviews drive business
• reviews improve staff morale
• reviews form the basis for great PR and marketing
• reviews support advertising

HelpHound's role...

 Two businesses - with very different Google scores. You, even as an experienced marketing professional, will almost certainly be thinking 'Well, I won't be using the one on the left' when the only difference between the two is the one on the right is a HelpHound client

...is to ensure our clients - and their professional advisers - have mechanisms in place to ensure that they make the very best of these positives whilst minimising any negatives.

We will work with you to make sure your clients...

  

Working with Winkworth Plc and Homeflow to ensure maximum impact on their website

• display great credible reviews on their own websites
• go on to deploy those reviews on the sites that give them maximum visibility

 When Winkworth became clients their average branch had 2 Google reviews and - self-evidently - none on their own site. These now feed through to organic search - top left (with star rating directly derived from their HelpHound verified reviews) and under 'Reviews from the web' in the knowledge panel. All the 41 Google reviews are thanks to HelpHound - and the important rich snippets are gleaned from them by Google

Whilst...

• enabling them to manage all the 'disadvantages' through our Resolution™ mechanism

  

 All good businesses - whether large (Greene & Co - part of Countrywide Plc) or a small independent (like Sussex Oven Cleaning) benefit from professional review management

In addition...

   combine your design with HelpHound's software and professional expertise

• by using our API you and your client have full design control and flexibility - to show verified reviews on your clients' websites, in the locations you choose and with design to complement their branding