Readers, especially lately, may have gained the impression that we are not Trustpilot's No. 1 fan. So we thought we'd give you an example of where Trustpilot can be helpful. It's been highlighted by Google's Gemini AI in this recent article as well.
The example
You are shopping online. You know which product you want or need. But you are faced with a range of possible suppliers. Take this shampoo, for just one example...
eBut, quite understandably, you want reassurance that the online retailer is reliable, so you conduct just one more quick search...
A score of 4.8 from nearly 1500 reviews. Job done. No need to mine down any further...
Confidence given. Purchase made.
And this is exactly what Google's Gemini is saying:
We concur. It may sound strange at first, but when we set out our stall as 'review managers' (not, you notice, a review site like Trustpilot or Yelp or any of the many others), we decided that it would be importnat or our clients to retain ownership of their reviews. After all, they are written. by their customers, not HelpHound's, and we all know just how valuable that kind of data is these days.
You only have to look at any HelpHound client in competitive search to see just how great a) the social proof and b) the SEO kicker is; just look at this client in a Google search:
The scores - of the business's own reviews - pulled from their website by Google, just about every one fed through from the moderated reviews on their own site, enhancing the business's SEO and providing ample social proof...
Visit their website and see for yourself
Leading the Google Maps 3-pack and leading organic search for all the most popular searches (in a very crowded marketplace). Scoring 4.9 from over 600 reviews on Google, and just as importantly, scoring 4.9 from well over 700 moderated and verified customer reviews on HelpHound (it is those that provide the raw material for the Google reviews).
Gemini reinforces this point as well:
One further point bears repetition, which we have consistently hinted at, but never expressed quite as bluntly as Google: '[HelpHound] only generally work with businesses that demonstrate a commitment to high customer service standards.' Maybe strike the word 'generally'.
Talk about belt and braces. HelpHound's moderation has been key to achieving all of this.
Further reading
- Moderation: how it gives complex high-value services the confidence to actively engage in reviews
- Fees: comparable to Trustpilot's freemium model, we would only argue on the point of value added for our clients' businesses
- Leading to 'The 'secret' impact' that HelpHound has on its client businesses
- Compliance: of course, many businesses continue to look nearly as good as this by flouting the CMA regulations, particularly those against 'cherry-picking', but with the CMA currently on the warpath, surely it is no longer a risk worth running?
