Trustpilot - so many businesses barking up the wrong tree

 One of us received this email marketing today...

As you can see, they proudly boast of their image on Trustpilot, which is, indeed, very positive indeed. Here's the detail...

Nearly a thousand reviews, almost all of them rating their business 5*.

So what has the business done wrong? Well, along with so many others they have chosen - or 'been sold' - the wrong solution.

Before we mine down into the reasons behind that choice, let's conduct a quick Google search on the business...

One Google review and one Google rating.

And it's not just Trustpilot. Review sites of any kind, and the aggregators that feed off them, are no longer viable solutions. Just look at this estate agency - they've tried them all...

And this is the impression everyone searching for them online is given...

Most potential customers won't get as far as their website - the 1* reviews on Google will be enough to deflect them.

So what should the Fine Art Warehouse - and any other business relying on a review website - be doing?

Cancelling Trustpilot and refocusing all its efforts on Google reviews. It's as simple as that. Think of yourself in the position of a customer - which reviews are going to impress you most 700+ Trustpilot reviews or 700+ Google reviews? And this advice goes for any other review site.

Google has more reach and far more credibility amongst consumers, their reviews appear far more often in any given search, and they will still be in business in 5 years' time (Trustpilot's share price has fallen from 450 p to 79 p in the last 14 months). 

Oh - and Google reviews are free!