Wednesday 15 February 2023

HelpHound - the Bullets

There are way over a million words in this blog - and we don't regret publishing a single one of them; they're an outstanding record of some of our clients' most successful strategies and some of the older articles prove that we knew what we were talking about, even back in the day!

But we fully acknowledge that some people would rather have a simple list of the benefits of HelpHound membership, so here goes...

1.  Enquiries through the business's website up - evidence: anecdotal, from clients - ask any client whether or not they would lose business by taking their reviews off their website and the answer will be a universal cry of 'Dead right we would',  and evidenced by our extremely high client retention rate (currently virtually 100% for 2022/3).

 

 A screengrab of a client's Google My Business report (these are automatically sent monthly to every business with a Google listing, if you haven't seen yours contact us).

 

2.  Enquiries through Google up  - evidence: clients' Google my business reports. These vary, but commonly report between 15 - 25 percent uplifts from scratch, but we have seen uplift numbers in the hundreds. What we do know, for certain, is that looking great on Google - stand-alone and against competitors in search - dramatically increases inquiries through Google.

Estate agency: a high-value low volume service business. Achieving at least a review a week (they had two Google reviews in the two years before they joined).

 

3.  More reviews: to your own website - you and your staff will be far more likely to invite your customers to write a review in the knowledge that inaccurate, misleading or plain unfair reviews will almost certainly not see the light of day (see point 5).

 


Reviews: current and convincing. over 450 of them. Front-and-centre of their website for good reason.


4.  More reviews: to Google - we target our clients to get half of the reviews that appear on their website copied to Google. Some achieve a higher percentage, but fifty is a good starting point, and will ensure there are always fresh reviews appearing on Google (consumers like to see recent reviews). See example above.

5.  Fewer inaccurate, potentially misleading or just plain unfair reviews: anywhere - if your business and, more importantly, your customers are perfect, move on to point 6, otherwise you will learn to value our moderation almost more than any other point: the amount of factually inaccurate, potentially misleading or 'unfair' reviews that we manage before publication is small - usually less that 3 in every 100 - but goodness, the potential damage such reviews can cause, if published, is immense.  

6.  Rank in local search: boosted - 'hosting your own reviews on your own website' gives your business credit from Google where local search is concerned. It is no accident that over ninety percent of our clients appear in the top three of any given local search.

 


Top of local search - consistently (we can't take all of the credit: their website is very well optimised) but the stars in search are drawn directly from the reviews they host on their own website - the only business in that location that has them, in a very crowded market. See below how that is saving them on Google Ads...


...with a great quote pulled from one of their reviews.

 

7. Appear in the Google 3-pack - many web users believe Google hand picks businesses that appear in the 3-pack. It doesn't. It's based purely on Google's algorithm, and that algorithm gives credit for businesses that host their own reviews - some industry experts estmate up to 15% of a business's score for that alone.

 


A great score supported by over 250 reviews. Driving clicks? You bet.


8. Stars: in local search Just like the Google 3-pack - and indeed all of search - where many consumers are influenced to click on a business based purely on how high up the rankings it appears (when did you last go to page 2 of any Google search?), many consumers think these stars are somehow 'awarded' by Google. They're not (they are derived, by Google, from the business's own reviews on their own website, not their Google reviews), but they surely drive clicks and enquiries. See screenshot under 6. above.

9. Staff morale: boosted - clients consistently report the positive impact a great review has on staff - and management - morale. And, interestingly, that doesn't wear off with time. Why? because staff, even back office staff, like seeing their work appreciated, especially when they know that their reviews lead to increases in business.

10. Great marketing ammunition - our best clients don't just stop when they look great on their own websites and on Google. They mobilise their reviews in all of the marketing - customer opinions make for great advertising and PR as well as lending themselves really well to socal media.


Last but not least

As you can imagine, the Plc referred to in this article has been approached by many rival solutions over the years - in fact, just about all of them - but every time we have been able to demonstrate HelpHound's value for high-value service businesses. As a service-driven business ourselves we completely understand the difference between inviting a review of an item of clothing or a dishwasher and doing so for such a potentially complex transaction as house sale/purchase/letting or the equivalent in the financial, legal or medical sphere.

Conclusion

Sometimes clients pick out one of these points and attribute value to them way over and above all the others - usually 2, 5, 6 and/or 8 lead the way - but it's the whole package that adds value, just different aspects at different times. For more on any of the subjects listed above just interrogate this blog or speak to one of us. Welcome to HelpHound. 


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