No wonder reviews work wonders

Even we sometimes fall into the trap of discussing reviews as some sort of abstract concept when that's not at all how your potential clients see them. When people read reviews they are looking for reassurance. 

Read this recent review...

...and then ask yourself some key questions:

• How would I react if I were looking for an estate agent and read this review?
• How would I react if I had been recommended this agent by a friend and read this review?
• How would I react if I were unsure of which agent to choose and read this review?
• How would I react if I were wary of estate agents in general and read this review?

So many HelpHound reviews are like this, partly because we encourage our clients to explain to their clients just why reviews are so important: to help future clients make a considered decision.

The review, chosen almost at random, tells the reader:

• they were a 'first time seller'
• the transaction had been 'handled superbly'
• names of personnel who did so well
• they were 'trust[worthy]', had 'extensive knowledge' and 'answered questions straight away'
• 'no time was wasted'
• they were 'efficient', 'friendly' and 'lovely to deal with'
• a 'very successful sale' was achieved

So: does this review help anyone looking for an agent? Of course it does; it is reassuring in the extreme, even taken in isolation. In the context of the other 29 reviews on this agent's home page it's a sure-fire winner.