Reviews - great in theory, powerful in reality

We spend a lot of our time discussing the whys and wherefores of reviews and review management with our clients; so much so that sometimes even we risk losing touch with the power of the real thing, and the profound effect that reviews have on us all - as potential customers...

We all know that great reviews drive business, but only when we see them does their impact really hit home. The reviews that follow are real examples (and just two of many thousands), both posted in the last week; read them and then ask yourself "Would I use this business?"

A hotel client: 

An estate agent client:

Would you book a room in this hotel? would you invite this agent to value your home for sale?